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AI advertising: how new algorithms like Meta Andromeda are changing the rules of the game.
Meta's new Andromeda algorithm marks the beginning of an era where AI takes control of ads. BigBananas builds campaigns that are tailored to these AI systems. From Meta to Google Performance Max so that brands grow at a time when algorithms decide who wins.
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How Meta's Andromeda Algorithm Is Changing the Future of Advertising
Meta's new Andromeda algorithm changes how ads perform. Where campaigns used to be focused on targeting and budget distribution, it's now about creative variety. The AI itself decides which combination of image, text and behavior converts. This requires a different way of building.
What Makes Andromeda Unique
Andromeda is Meta's latest AI system within Advantage+. It uses millions of data points to predict which ad variant has the highest chance of conversion. It continuously learns from user behavior, seasonality and interaction patterns on all Meta platforms.
In the past, marketers manually tested which visuals or texts worked better. Now Andromeda automatically chooses from hundreds of combinations. This ensures more efficiency, higher relevance and less waste of advertising budget.
Why creative variety decides everything now
Andromeda does not look at one ad but at the full mix of creative elements. Variation thus directly determines your ROAS. A strong campaign includes multiple styles, perspectives and emotions. Meta recommends using at least six to ten variants per campaign. This gives the AI space to learn which combinations appeal to your target group.
At BigBananas, we build campaigns that learn. Every visual, video, and caption fuels the algorithm to keep improving performance.
Less waste and more profit thanks to AI
AI advertising eliminates the guesswork. Instead of endless A/B tests, Andromeda learns from every impression. Budgets automatically shift to the best-performing combinations. The result is less waste and more return.
BigBananas translates this data into strategy. We ensure that campaigns not only get off to a good start, but also keep growing in a market that is getting smarter every day.
What this means for brands
- Speed over perfection. Campaigns don't have to be perfect. They need to start so that the algorithm can learn.
- Content as a data set. Each visual and caption is a data point that makes the algorithm smarter.
- Man and machine together. AI determines direction, but creativity makes the difference.
Brands that find this balance see their CPA fall and their ROAS increase.
Ready for the next step in AI advertising
We build the campaigns. You see the results. Schedule a strategy session today and find out how your brand can win in the age of AI-driven advertising.
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